SEO gets you found. AEO gets you chosen.
I help B2B brands turn AI search, answer engine, and agent-assisted visibility into measurable growth across Google, AI Overviews, ChatGPT, Perplexity, Gemini, and emerging discovery systems.
Proof points
AI Search Proof Lab
The AI Search Proof Lab is a public portfolio of experiments, audits, templates, and workflows showing how brands appear, disappear, and compete inside AI-generated answers, AI Overviews, and agent-assisted search journeys.
A completed four-week experiment using Cloudflare as the test brand, Otterly.AI as the measurement layer, and Claude as the workflow layer. Headline finding: mention leadership and citation leadership are not the same thing.
Demonstrates: GEO baselining, prompt tracking, weekly executive reporting, and citation analysis.
Built on the four-week Cloudflare data below. A prioritization model that keeps measured AI visibility data and estimated business value in separate columns instead of averaging them into one score, plus what to do when a page you do not own controls the answer.
Demonstrates: owned citation rate, content gap versus distribution problem, and roadmap prioritization that shows its work.
A workflow for finding where competitors are cited in AI answers, where a brand is missing, and which content to refresh first.
Demonstrates: citation tracking, competitor gaps, prompt mapping, and AEO/GEO prioritization.
A reporting framework for connecting AI visibility, citation share, prompt coverage, competitor gaps, and organic performance to business impact.
Demonstrates: executive reporting, AI visibility measurement, and business-impact storytelling.
A 15-prompt benchmark showing which brands, domains, and content formats are cited for enterprise AI data security questions.
Demonstrates: prompt testing, citation analysis, and brand visibility benchmarking.
A brief framework for turning AI search prompts into structured, answer-first content designed for visibility and citations.
Demonstrates: prompt-to-page mapping, entity coverage, FAQ strategy, and schema planning.
What I Do
Results
About
I am Senior Manager, SEO/AEO at AssetWatch, where I lead organic and AI search for an AI-powered condition monitoring platform serving industrial manufacturers.
My work sits at the intersection of search, AI, and buyer behavior. As search shifts from ranking to retrieval, I build GEO, AEO, technical SEO, structured content, and agent-assisted visibility systems that move brands from being indexed to being understood, cited, and chosen.
The Proof Lab on this site is independent research, published separately from my work at AssetWatch.