SEO gets you found. AEO gets you chosen.

AI Search, GEO & AEO strategy

I help B2B brands turn AI search, answer engine, and agent-assisted visibility into measurable growth across Google, AI Overviews, ChatGPT, Perplexity, Gemini, and emerging discovery systems.

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Proof points

10+ Years in SEO, AEO & B2B SaaS
AI Search, retrieval & answer engine focus
Tech Work across complex, technical categories
Agents Agentic AI and assistant-led discovery

AI Search Proof Lab

Where strategy meets evidence

The AI Search Proof Lab is a public portfolio of experiments, audits, templates, and workflows showing how brands appear, disappear, and compete inside AI-generated answers, AI Overviews, and agent-assisted search journeys.

Experiment

GEO Measurement System

A completed four-week experiment using Cloudflare as the test brand, Otterly.AI as the measurement layer, and Claude as the workflow layer. Headline finding: citation share moves before coverage does.

Demonstrates: GEO baselining, prompt tracking, weekly executive reporting, and citation analysis.

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Workflow

AI Citation Gap Analysis Workflow

A workflow for finding where competitors are cited in AI answers, where a brand is missing, and which content to refresh first.

Demonstrates: citation tracking, competitor gaps, prompt mapping, and AEO/GEO prioritization.

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Dashboard

AI Search Reporting Dashboard

A reporting framework for connecting AI visibility, citation share, prompt coverage, competitor gaps, and organic performance to business impact.

Demonstrates: executive reporting, AI visibility measurement, and business-impact storytelling.

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Audit

AI Data Security Visibility Audit

A 15-prompt benchmark showing which brands, domains, and content formats are cited for enterprise AI data security questions.

Demonstrates: prompt testing, citation analysis, and brand visibility benchmarking.

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Template

AEO/GEO Content Brief Template

A brief framework for turning AI search prompts into structured, answer-first content designed for visibility and citations.

Demonstrates: prompt-to-page mapping, entity coverage, FAQ strategy, and schema planning.

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What I Do

I help brands get found, cited, and chosen

01AI visibility strategy
02GEO, AEO, and agentic search systems
03Technical SEO foundations
04Citation and entity authority
05Measurement tied to pipeline

Results

46% YoY organic revenue growth at an education and certification company
9% AI citation share earned in the education and certification sector
1,400+ Locations managed for a national equipment rental company
$150M Pipeline influenced at a cybersecurity company
Ellen Tuckett, AI Search and Visibility Strategist
Agentic AI AEO GEO LLM Visibility AI Security B2B SaaS

About

Ten years in search.
Focused on what comes next.

My work sits at the intersection of search, AI, and buyer behavior.

As search shifts from ranking to retrieval, I help brands become easier for AI systems to interpret, trust, cite, and surface.

I build GEO, AEO, technical SEO, structured content, and agent-assisted visibility systems that move brands from being indexed to being understood, cited, and chosen.

  • Master's degrees in Digital Marketing and Computer Science
  • Claude AI Application Development with the Anthropic API
  • Google Analytics, Semrush, and HubSpot SEO certifications
  • Working stack: Otterly.AI, Profound, Semrush, Ahrefs, Screaming Frog, GA4, Google Search Console, and Looker Studio

Let's Connect

Working on something worth finding?

I am interested in conversations about where AI search is heading, how retrieval is changing visibility, and what the next era of discoverability demands. If that is something you are thinking about too, feel free to reach out.