- Mobile-First Marketing
- Augmented Reality & Wearable Technology
- Visual Influencers
- Real-Time Marketing
- Marketing Memes
Mobile First Marketing is more than providing mobile friendly design. It's the belief when you start your digital marketing strategy it must begin with mobile. That "mobile-first" should be the standard for all things digital.
Don't believe it? According to ComScore in 2015 60% of time spent on digital media was through mobile devices. Mobile devices are becoming the main method of connecting to the internet and digital media. While time spent on desktops has declined 20% over the last year.
In 2015 Augmented Reality & Wearable Technology really took a leap. Why the current press is all about the Apple Watch, businesses and digital marketers are getting very creative a in using AR and Virtual Reality to blow the minds of consumers and sell their products. Check out the video below for the Land Rover virtual showroom using the Daqri SmartHelmet.
Visual Influencers are when video and digital marketing marry and give birth to a superstar and bring in the revenue for their brands. We know from traditional marketing consumers are more likely to buy from a brand that was recommended to them by a friend, and in digital marketing that product recommendation now takes place online on Instagram and other social platforms. But for the most part, consumers turn away from blatant advertising from advertisers within their social media channels. So along came the brands using popular bloggers and celebrities to give their products the seal of approval
So what's changing in 2015? Today there is a new trend of “everyday” consumers that can have just as large an impact. I like that digital marketing approach. I mean a ringing endorsement from a Kardashian isn't always what's best for a brand.
Real Time Marketing aka RTM is based on up to the minute events. Instead of developing a marketing plan in advance and executing it according to a set schedule, real time marketing is creating a strategy focused on current, relevant trends and immediate feedback from consumers. The goal of real time marketing is to connect consumers with the product or service that they need now, in the moment.
Yeah it's pretty tricky to do, and to do it well is even harder. But when it's done right the return (ROI) can be a windfall. For example Ellen DeGeneres group selfie at the Oscars with a white Samsung Galaxy 3 was valued by some to worth $1 billion in advertising...read more here Best Real Time of Marketing of 2014
Memes are familiar images, videos, phrases, characters that provide funny messages to people all over the world. Marketing Memes positively can grab the attention of consumers, help increase your brand's reach and help your branding efforts. But Memes must be thoughtfully planned out, it's not a slam dunk it will be a success. It takes a lot of brainstorming to come up with something that has mass appeal and even then there is no guarantees it will go viral.
Whats your favorite trend so far this year?
What trend do you think has seen it's day?